Salted egg yolk frenzy is real – and it has become synonymous with Singapore’s food culture. Our obsession with salted egg yolk has stirred up debates (for instance, which is the best salted egg yolk potato chips and fish skin) and continue to inspire many unique creations.
From fish skin and potato chips coated with salted egg powder to pineapple tarts with salted egg yolk fillings – and now – Salted Egg Lava Mooncakes! Wait, isn’t whole salted duck egg yolk the key ingredient in mooncakes? Yes, you’re absolutely right. But Singapore-based salted egg snacks specialist, IRVINS, is taking it up a notch with its signature salted egg lava because everyone deserves a decadent mooncake experience.
This Mid-Autumn Festival, gather your loved ones to #ShareTheLava and you’ve been warned, these mooncakes are #DangerouslyAddictive. One is never enough.
Here’s What You Need to Know about IRVINS Salted Egg Lava Mooncakes
Each meticulously handcrafted mooncake is clad in black charcoal skin, and stamped with the iconic mascots that every true blue IRVINS fan knows and loves. There are two flavours to choose from: Yam and Mung Bean.
IRVINS Salted Egg Lava Mooncakes are thoughtfully packaged as well. Each box of mooncake is beautifully wrapped in the Japanese furoshiki style fabric sporting a limited edition Mid-Autumn print by IRVINS – the Mung Bean edition is wrapped in the fabric with IRVINS iconic yellow and black print, while the Yam edition sports a colourful and vibrant fabric.
Each box contains 8 mini mooncakes and is priced at $40.
The Mung Bean Edition
The Yam Edition
Where to buy them:
IRVINS Salted Egg Lava Mooncakes are now available at all outlets and their online store: irvinsaltedegg.com/shop
For every purchase, IRVINS is giving out exclusive Mid-Autumn postcards too. #ShareTheLava by mailing heartfelt greetings to your families and friends at no charge, when you drop these cards at selected IRVINS stores.
IRVINS is giving away 2 boxes of mooncakes this week from 4 Sep to 10 Sep. Click here to join the giveaway!
Light up Orchard with IRVINS
And Mid-Autumn Festival in Singapore is never complete without lanterns! IRVINS will be giving away free lanterns on 7 Sep at Night At Orchard (NAO). It also marks IRVINS’ first Mid-Autumn event in Singapore, so save the date and Light Up Orchard with IRVINS!
When: 7 Sep, 7pm-9pm
Where: Night At Orchard (Orchard Road, Pedestrian walkway between Wisma Atria & Ngee Ann City)
Here’s a sneak preview of what you can expect:
1. FREE LANTERNS*: IRVINS staff will be giving away lanterns at NAO for free with no strings attached
2. SCAN TO WIN: A postcard will be given out with every lantern, scan the QR code to find out if you’re eligible to redeem 1x IRVINS Salted Egg Lava Mooncake* on us
3. BE SPOTTED: Be spotted carrying IRVINS lantern by our staff and you may be one of 6 lucky winners to win 2x boxes of IRVINS Salted Egg Lava Mooncakes worth $80
*While stocks last.